’90s Superbabes Cindy Crawford, Naomi Campbell & Claudia Schiffer Join the Balmain Army

It looks like Olivier Rousteing has just hired his latest pack of supermodel showstoppers forBalmain’supcoming campaign—and it’s not who you’d expect. The creative director is known for hiring of-the-moment models like Gigi Hadid and everyone in theKardashian/Jenner family, but this season he tapped the talent that started it all. Fashion legendsCindy Crawford, Naomi Campbell and Claudia Schifferare now officially part of the Balmain army.

Shot by Steven Klein, the black and white images seem like a perfect ‘90s throwback to honor a time when these women reigned the runway, but Rousteing suggests that the transition is the start of a “new chapter” for the brand. “Balmain has a deep soul, and it’s not only about followers. It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots,” he toldVogue. “This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future.”